Saltlux’s U.S. Service “GOOBER” Wins Global Pitching Competition

AI company Saltlux’s U.S. subsidiary GOOBER has won the Korea preliminaries of the global startup pitching competition “SPARK 2050.” With its unique concept of an “AI Agent Integration Service,” GOOBER was recognized for both its technology and market potential, rapidly emerging as a next-generation AI blue chip.

Winner of “SPARK 2050 Korea,” Advancing to the Dubai Grand Final

SPARK 2050 is a global startup festival jointly hosted by Founder Institute Korea, Openfor.co, and FAMPOSO GLOBAL. The event supports promising startups in expanding into global markets through networking with venture capitalists worldwide and is well known for facilitating real investment opportunities.

GOOBER secured first place at the “Korea Pitching & Networking Event” held last September and has been invited to compete at the Grand Final in Dubai next February, where leading startups from 15 countries will vie for a total prize pool of $50,000.

Participation in MWC25 Doha — Accelerating Global ICT Market Expansion

At the end of this month, GOOBER will participate in MWC25 Doha, a global ICT exhibition hosted by the GSMA (Global System for Mobile Communications Association).

This participation comes as a result of being selected as a KT strategic partner, recognized for its technical excellence and export competitiveness.

The event will host more than 5,000 executives and investors from over 60 countries, providing GOOBER with an opportunity to expand into the Middle Eastern market and attract global investment.

Global Expansion from Silicon Valley — Investors Show Strong Interest

GOOBER’s U.S. headquarters, based in Silicon Valley, is also ramping up its global outreach. Last August, the company participated in the AI & Tech Startup Festival, strengthening its sales and partner network while establishing a foothold in the B2B market through partnerships with major global business data platforms.

Notably, at the “AI Pitch Night” hosted by Startup Grind, the world’s largest startup community, GOOBER was selected as one of the six teams to receive investor interest, proving its strong technological competitiveness.

“A Collection of AI Capabilities” — GOOBER Evolves into Media Generation Platform

Lee Kyung-il, CEO of Saltlux, said,

“GOOBER is a ‘multi-agent platform’ that integrates various AI services into one. We are solidifying our brand presence in the global market and will accelerate global expansion based on the competitiveness validated in overseas markets.”

GOOBER’s service combines advanced AI features such as AI search, automatic curation, reasoning reports, and AI podcast generation. Recently, it introduced an AI media creation function that can automatically generate songs, thumbnails, and videos from simple keywords, drawing attention as a next-generation content creation tool.

By Ju-baek Shinㅣjbshin@kmjournal.net