[XROO Insight] SIXDOT Digital Showroom: The Evolution of Brochures into DX

Overcoming the Limits of Paper-Based Sales

For years, corporate sales teams have relied heavily on traditional media such as brochures and pamphlets.

However, static documents cannot fully convey a product’s real-life scale, spatial usability, or operational context.

As a result, the customer experience remains limited to simple “information delivery,” forcing sales representatives to depend on repetitive explanations.

SIXDOT tackled these challenges through the lens of digital transformation (DX) of sales assets.

By converting document-centric materials into an XR-based digital environment, SIXDOT enables sales teams to open a brand showroom anytime, anywhere and allow customers to experience products interactively.

This allows businesses to visually present products, spaces, and services in real time—without the constraints of offline environments—leading to more effective customer communication.

DX as a New Sales Infrastructure

SIXDOT’s digital showroom goes beyond simply digitizing assets. It has evolved into a DX platform that drives structural innovation across the entire sales process.

▶ Structural Upgrade of Sales Assets

Transforming materials from simple data listings into coherent, end-to-end digital assets—spanning brand message → product information → real-world usage context.

▶ Higher Sales Conversion

Customers intuitively understand product fit, deployment scenarios, and operational flows, resulting in faster decisions and improved conversion rates.

▶ Improved Operational Efficiency

Once built, the digital showroom functions as a reusable sales platform that can be continuously updated and expanded when product lines change or new models are added.

From Document-Based to Digital-Based Sales

Printed brochures remain essential—but no longer sufficient.

Businesses must move beyond “materials you show” and instead view sales assets as strategic resources built and operated atop digital platforms.

This shift is not merely about creating visually appealing content. It is a DX strategy that holistically enhances customer experience, branding, conversion rates, and operational efficiency.

SIXDOT’s digital showroom stands as a representative example of the real, tangible innovation enabled by sales DX.

Geum Mongjeonㅣkmj@kmjournal.net