ZEPETO Announces Global Collaboration with Porsche to Celebrate Carrera GT’s 25th Anniversary

South Korea’s leading metaverse platform ZEPETO today announced a global collaboration with Porsche, unveiling a special event to mark the 25th anniversary of the Carrera GT.

The launch took place on the Champs-Élysées in Paris during the Carrera GT 25th Anniversary Showcase and was simultaneously revealed within the ZEPETO metaverse, offering fans around the world an immersive way to celebrate the legendary sports car.

Within ZEPETO, users can explore three interactive experiences:

Alongside the virtual experiences, ZEPETO has introduced exclusive limited-edition fashion items through the Porsche brand shop. The collection includes a jacket, T-shirt, cap, and Porsche x PUMA Speedcat trainers, available until October 25, 2025. Users who complete creative photo and video missions on the dedicated event page will receive special in-platform reward items.

“To commemorate the 25th anniversary of the Carrera GT, we developed content that resonates with both sports car enthusiasts and streetwear fans,” said Lee Ye-jeon, Head of Business Development at Naver Z. “ZEPETO is more than a marketing channel—it is a platform where users can actively create and experience brand stories through avatars.”

“With ZEPETO, we have expanded Porsche into a space where the next generation gathers to create,” said Deniz Keskin, Director of Brand Management and Partnerships at Porsche. “This collaboration allows the symbolic spirit of the Carrera GT to live on within the metaverse.”

ZEPETO continues to strengthen its presence in the luxury sector through collaborations with brands such as Gucci and Coach, offering unique digital experiences that build long-term brand affinity with Gen Z users worldwide.

Kwon Sangmin   /   smkwon@kmjournal.net