SEOUL, South Korea — To mark Chuseok—Korea’s autumn harvest holiday—three leading virtual idol acts released short greeting videos for their communities: PLAVE, Isegye Idol, and AISIA. The clips pair warm holiday wishes with festive visuals, offering global fans an easy window into Korean culture.

 

PLAVE (플레이브)

PLAVE opened the wave of holiday posts with a simple message of thanks and seasonal well-wishes, inviting fans to enjoy time with family during the Chuseok break. The video leans into the group’s friendly tone and polished avatar cinematics, keeping the focus on gratitude and community.

Isegye Idol (이세계 아이돌)

Isegye Idol followed with its own greetings, highlighting the group’s playful on-screen chemistry while nodding to Chuseok traditions. Brief captions and gestures make the message clear even for viewers new to Korean holidays, reinforcing the act’s blend of performance and approachable humor.

IXIA (아이시아)

Rounding out the set, IXIA delivered a compact, heartfelt greeting. The clip emphasizes calm, seasonal imagery and a direct “thank you” to supporters—an understated approach that complements the project’s aesthetic.

 

Why it matters for global fans

Cultural on-ramp: Short, self-contained clips help international audiences understand Chuseok (often called “Korean Thanksgiving”) without prior context.

Community touchpoint: Holiday posts are low-barrier engagement moments that deepen loyalty between virtual idols and their fandoms.

Shareability: Timely, festive content performs well across platforms, extending reach beyond core subscribers.

Kwon Sangmin   |   smkwon@kmjournal.net

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