Stellive Launches 4th Generation VTuber Auditions, Expanding Korea’s Virtual Idol Scene

Stellive Opens 4th Generation Recruitment — How Are Fans Reacting?

SEOUL, South Korea (Oct 6, 2025) — Virtual entertainment agency Stellive has announced the fourth wave of recruitment for its 4th generation of talents, capturing significant attention from fans and the broader VTuber/virtual idol community.

Announcement & Schedule

On October 5, Stellive posted a recruitment notice on its official YouTube channel and fan café, announcing the 4th round of auditions. The announcement video, lasting about 30 seconds, introduces both Stellive’s identity and its roster of virtual talents. However, it did not detail the reasons for launching this additional recruitment wave, nor did it disclose data about previous applicants’ progress.

Earlier in 2025, Stellive had announced the opening for 4th generation auditions starting in January. The process ran from January 25 to March 31, but the results were not published at the time. Later, additional rounds were held: a second recruitment from May 4 to June 4, and a third from July 19 to August 2.

This latest (4th) round is open from October 5 to October 26, with eligibility restricted to adult women whose talents include live broadcasting or on-air performance skills. The selection will proceed in two stages: a document review followed by in-person interviews for successful applicants.

Fan Response & Expectations

Within just 12 hours of the video’s release, it recorded 50,000 views, demonstrating strong fan interest. Comments from supporters reflect both excitement and cautious anticipation:

“Take your time; better to choose carefully than rush.”

“Trusting Sakcho’s sense—hope to see new talents discovered.”

“Please pick thoughtfully; we love Stellive no matter what.”

Fans also expressed faith in Stellive’s leadership (referring to “Sakcho,” the company’s founder, Kang Ji) and hoped for a balanced and discerning selection process.

Context & Implications

For the uninitiated, Stellive is a South Korean virtual talent agency that manages VTubers and digital creators. Its model mirrors the idol trainee system in K-pop, but focused on virtual performers. Through staggered recruitment rounds, the agency builds anticipation and allows iterative adjustments in each cycle.

The fact that Stellive has entered its 4th round of recruitment this year suggests a sustained and possibly expanding pipeline of virtual talents. By opening more slots gradually, Stellive may be managing both quality control and market expectations.

From a broader perspective, this move is indicative of growing momentum in the Korean virtual entertainment industry. As more international fans tune in to K-content, agencies like Stellive may be testing how scalable their approach is—not just domestically, but globally.

Kwon Sangmin   |   smkwon@kmjournal.net