“KPop Demon Hunters” Kicks Off Global Pop-Up Tour in Seoul, Announces Asian City Stops

Netflix’s animated film “KPop Demon Hunters” (abbreviated as KDH) is kicking off a global pop-up tour for fans around the world.

The tour begins in Seoul, before moving on to major Asian cities including Singapore, Bangkok, Tokyo, and Taipei.

■ First Pop-Up in Seoul - Early Access for Membership Fans

The official KDH Seoul pop-up will take place from December 4 to 28 at 19 Yeonmujang-gil, Seongsu-dong, Seongdong-gu, Seoul.

Hosted directly by Netflix, this event is symbolic as it opens in Seoul - the primary setting of the film.

A special “Membership Day” will be held from December 4 to 7, giving global fan club members early access before general visitors.

Reservations open on November 18 at 11 a.m. through the official fan community built on b.stage, with general bookings starting November 20.

■ Exclusive Merchandise and On-Site Pick-Up System

The Seoul pop-up will feature the first-ever release of limited-edition official merchandise for fans.

Fans can pre-order products online and pick them up at the venue.

The official product lineup will be revealed on November 13.

The event operation and merchandise production are managed by b.stage, a K-pop fandom platform, which will also offer interactive experiences for global fans to immerse themselves in K-pop fandom culture.

■ “KDH Syndrome” Continues Through Pop-Up Events

Released in June 2025, KPop Demon Hunters became a global phenomenon upon its debut, surpassing 300 million views, the highest in Netflix’s history.

The original soundtrack “Golden” topped both the Billboard Hot 100 (U.S.) and the UK Official Singles Chart simultaneously, cementing the global influence of K-pop soundtracks.

A Netflix representative said, “We’ve prepared this Asia-wide pop-up tour to thank fans for their incredible support.

It will be a special opportunity for them to experience the world of the film up close and enjoy exclusive official merchandise.”

A b.stage spokesperson added, “This pop-up will showcase the essence of K-pop fandom culture to fans around the globe, and we plan to continue offering diverse benefits and exclusive content through the official fan community.”

Trend Diver Columnistㅣ wiki_shin@naver.com